Google Renounces Project Ara

Google Renounces Project Ara

Google Renounces Project Ara

Those who were eagerly waiting for Google’s forthcoming modular Android smartphone to come to the market, might become disappointed on the latest report that Google has put an end to the most anticipated Project Ara.

Google’s Advanced Technology and Project (ATAP) division, which moved over from Motorola, previously revealed that Ara phones are going to be available soon in different sizes. But now Google has quit this project and the first-ever modular phone is not going to see the daylight.

However, Google was always unsure about its Project Ara but the news came as a surprise as we saw Google putting its efforts to push the project forward earlier this year at I/O conference. They also promised a developer version later this year and a consumer device to be released next year at the conference.

If Google would not have closed Project Ara, it would have been the first Google self-build device. The rumours also tell us that the Google’s Nexus branding might also morph into Pixel branding. Announced three years back by Motorola, Project Ara was handled by Google’s Advanced Technology and Project Group, but it seems that they have also laid down their weapons.

Source: TechVoize