Virgin Mobile Introduces A Higher Calling

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Virgin Mobile Higher Calling

Virgin Mobile Higher Calling

Virgin MobileUSAtoday introduced A Higher Calling to the wireless industry, a new mantra and campaign that will redefine the relationship carriers have with customers. Beginning with a TV advertising campaign starring Virgin Mobile founder Sir Richard Branson, A Higher Calling also features a video message from Branson at www.virginmobileusa.com stating his vision for trying to be a better kind of phone company – one that offers great value and fun for the money, including industry-leading plans of unlimited data and messaging for just $35 per month.

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Sprint Introduces HTC EVO Shift 4G in New Advertising Campaign

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Sprint HTC EVO Shift 4G

Sprint HTC EVO Shift 4G

To support the introduction of the newest Sprint 4G smartphone – HTC EVO Shift 4G, a smaller version of the award-winning HTC EVO 4G – consumers today will begin seeing TV advertising in a campaign touting the benefits of the company’s third 4G-capable smartphone. The campaign also includes print and online elements. The campaign builds on the success of the HTC EVO 4G creative, which is set in the familiar white world landscape and features the engaging, animated Android robot that has become a fixture in many of the campaign’s tactics. Those elements remain in place, along with the overarching Sprint 4G message, while introducing the HTC EVO Shift 4G.

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